The CLOUD

The CLOUD proposes an entirely new form of observation deck, connecting visitors to both the whole of London and the whole of the world, immersing them in euphoric gusts of weather and digital data. Each individual footstep on the ascent to the CLOUD participates in a vast collective energy-harvesting effort. Everyone around the world can contribute to the Cloud - whether by visiting or by sponsoring an LED, helping to keep the London lamp aflame.